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Explore the latest stories from Maui Jim. Inspired by the beauty and culture of Maui, our mission is to spread aloha though vivid color, clarity and detail.


PolarizedPlus2® technology goes beyond shielding your eyes from glare and harmful UV to reveal and enhance the world's true vivid colours in detail.


I look where you look but no longer see what you see.
A world transformed: more vivid, more clear, more vibrant.
Living in radiance, beauty and wonder.
A life of endless possibility.

Maui Jim & Evan Mock x Lahaina

In August 2023, Lahaina suffered devastation caused by wildfires. Maui Jim immediately donated to the Hawaii Community Foundation’s Maui Strong Fund, but Lahaina still needs help. To continue contributing to the rebuilding of the Lahaina community, when you purchase any of the styles worn by Maui Jim ambassador Evan Mock 10% of the proceeds are donated to the Maui Strong Fund in 2024.

A fragrance for the future

Kenui - SuperthinGlass

Bold high injection rectangular high injected framework characterized by the iconic Native pattern visible through the transparent temples.

Laulima - MauiPure

Modern reinvention of the iconic Ho’okipa frame design, featuring a rimless square construction with the iconic Slash and rubber temple tips adorned with the Wavy pattern. The Maui Jim script logo is visible on the lens and temples.

Lewalani – MauiBrilliant

Geometric square titanium design adorned with the iconic Native pattern on the frame front rim and temple tips and showcasing the Slash on dual-finish nose pads.