Price Promise Terms & Conditions

WDFG UK LIMITED (company number 02872512) a company incorporated in England and Wales whose registered office is at 5 New Square, Bedfont Lakes, Feltham, Middlesex TW14 8HA (“WDFG”).

WDFG Price Promise is available on:

  • Duty Free Spirits – these are spirits that you are able to purchase when you are travelling outside the UK or from our Eurotunnel Calais store when travelling back to the UK
  • Wines and Champagne;
  • Fragrances;
  • Cosmetics;
  • Skincare; and
  • Sunglasses

purchased from a World Duty Free & Biza Tax & Duty Free store in the UK, or in a World Duty Free store while travelling on a P&O Ferry. 

All claims must meet the criteria of Comparable Products, Comparable Stores and Comparable Pricing (as set out below).


The following are excluded from the World Duty Free and Biza Tax & Duty Free Price Promise:

  • Confectionery;
  • Tobacco and tobacco related products & Vaping products and accessories
  • Luxury products (such as bags)
  • Beer and cider
  • Duty Paid spirits
  • Toys & Souvenirs
  • Technology
  • Any product over a retail value of £1,000.00
  • Spirits purchased in arrivals stores, and in our store on the P&O Ferry Cairnryn to Larne route
  • All products purchased in Hermes and Bvlgari stores operated by World Duty Free
  • All products purchased in our stores located Center Parcs Villages. 


All claims must be made by contacting our customer service team:

Claims must be made within 28 days of the date of purchase from WDFG and within 5 days of the cheaper comparable product being identified.

All applicable Price Promise refunds will be made to a valid credit or debit card.


Comparable Products included within the WDFG Price Promise are those products that are identical to one another. If there are differences, including but not limited to: pack size, weight, format, packaging, colour, flavour or variety, then the products are deemed non-comparable.


The WDFG Price Promise covers UK high street stores only and does not apply to items found on any online retailers, auction websites, market stalls, within mail order catalogues and membership retailers.


We cannot accept claims in instances where you have found a lower priced product that has been discounted in a sale, a limited period price event, where the lower price is due to a discount or promotional voucher and where the item is part of a bulk/case deal. Any discount vouchers used in-store on WDFG purchases will be applied equally across all applicable items within the transaction to create a reduced price for comparison purposes.


WDFG reserves the right to withhold the issue of WDFG Price Promise refunds where we suspect that any false or fraudulent claim is being made or when our goodwill is being abused.

WDFG reserves the right to remove individual Comparable Products from the WDFG Promise.

WDFG reserves the right to withdraw the WDFG Price Promise or update / amend these terms and conditions at any time.

If you have any questions or queries please contact World Duty Free Customer Support.